And there is strong interest from China, where local movies are rapidly improving their visual quality and tech skills – and where a number of recent Chinese hit movies have been remakes or adaptations of Korean films, several made as Korean co-ventures. Other Korean producer-distributors including Showbox and NEW are understood to be readying movies that will use the format. Recently there have been four commercial movies from Korea delivered in the format, including the chart topping “Himalaya,” two major pieces of original content and “Mojin.”Īlthough Wanda and CJ-CGV compete as exhibitors in China, Choi says “Wanda was very supportive” of “Mojin.” “The visuals of the film lent themselves perfectly to ScreenX and they used a Korean CG company, which made it easier to generate the sidewall images,” Choi says. ScreenX is offering three different business models for the technology package from outright sale through to revenue sharing or cost-sharing joint ventures.Īvailable content will also have to increase. To get there it will have to call on the range of operations of the CJ group and offer different solutions adapted to clients and markets. It is targeting a global installed base of 1,000 ScreenX facilities by 2020. The technology unit is as ambitious as its parent, which has a stated goal of operating 10,000 screens worldwide by 2020. Thailand’s Major Cineplex has been an early client and there are currently two in the U.S., in Los Angeles and Las Vegas. In the last year it has begun to sell the kit abroad, lifting the total to 90 today. Of its roughly 1,000 Korean theaters, 75 are ScreenX auditoria. “We really hope that as the format becomes better known that filmmakers will appreciate the possibilities and increasingly shoot original material at the time of principal photography,” said Choi Byung-hwan, ScreenX executive VP.įor the first two years of its existence ScreenX was only available in Korea, where CJ-CGV is the largest exhibitor. The images on the side walls can be original content shot by the film director or a second unit, or a matter of background extensions and CG extension graphics. CJ-CGV foresees exhibitors adding one or two ScreenX auditoria into a multiplex as a way of offering cinema-goers more format choices and of encouraging fans into multiple visits.Īdapting movies for ScreenX may be done either at the production stage, or later in post. And it still leaves theaters conventionally 2D and 3D capable when they are not showing ScreenX content. The package of projectors and control center, which together cost some $400,000, can either be retrofitted into an existing theater or be part of an original installation. Depending on the size of the theater, each of the side walls are lit by up to five projectors which display content that wraps around the viewers. ScreenX delivers a 270-degree immersive experience by using two additional side screens in addition to the cinema’s existing main screen.
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